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What is SEO?

Jan 05, 2023

What does SEO mean?

What is SEO? SEO stands for Search Engine Optimization. SEO is the practice of creating and organizing content on a website with the purpose of making it easier for browsers to index (or sort) it by relevance. The more relevant a Search Engine deems your content to a search term, the closer it will appear to the top in organic results when a person searches for that term.

SEO improves visibility and increases the likelihood of someone visiting your site, which is important for any and every business because 75% of people don’t look farther than the first page when they search for something.

For example, if you have a website where you sell hats, you want to make sure that people can find you when they want to buy hats online. When people search ‘winter hat’, ‘cowboy hat’, or ‘hats for sale', you want your website to show up as close to the top as possible. To do this, a well crafted website is easy to use and full of helpful content for search engines.

02 Mar, 2023
On Site SEO refers to changes you make on your site to improve your website ranking. Most On Site SEO is done when you first build your site. Off Site SEO refers to things you do to improve your website ranking that aren’t changes to your site. Backlinks, citations, directory listings, and social media links are forms of Off Site SEO.
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