What is the difference between On Site and Off Site SEO?
Is there difference between On Site and Off Site SEO?
It’s generally accepted that there are two types of SEO: On-Site SEO and Off-Site SEO.
On Site SEO refers to changes you make on your site to improve your website ranking. A lot of SEO is done when first building your site because it’s very hard to go back and repair your site’s SEO after it has been published. Using clear, properly ordered H tags, labeling images, and using alt text are some forms of On Site SEO.
Spamming keywords, duplicate information, and old school tricks designed to fool search engines are examples of bad SEO. These things will now either hurt your website or have no effect.
Off Site SEO refers to things you do to improve your website ranking that aren’t changes to your site. Backlinks, citations, directory listings, and social media links are forms of Off Site SEO.
